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Small Business News July 2005 | Online Edition
As of June 24, the Governor had signed more than 150 bills into law and vetoed only 1. She had to give notice to lawmakers by June 27 of an intent to veto any of the remaining bills.
Quality Real Estate Service? Consumers have spoken again! They have let it be known they are reluctant to pay traditional commissions for low quality real estate service. The increasing use of so-called discount brokers indicates that some home sellers fail to see the value of traditional brokerage services and fees. What happened? In the past, real estate brokers controlled the flow of information. If a seller or buyer wanted to know about property activity in an area they had to contact a broker who consulted the MLS Book. This book, published weekly by the local real estate boards Multiple Listing Service (MLS) was only available to MLS participants (brokers and agents). It was marked Confidential and giving it or lending it to a prospective seller or buyer was grounds for disciplinary action. Along came the Internet! Information is now available to everyone and the broker/agent role of gatekeeper has vanished. The good news for brokers is that sellers and buyers are better informed and easier to serve. The bad news for brokers is they have not done an adequate job of explaining the value of a broker in buying or selling property. Real estate brokerage companies tend to reward sales production as number of homes sold or dollar volume sold, i.e. the Million Dollar Club. Real estate agents are independent contractors and as such, they provide service as they define it. Their company trains them to prospect and make sales, not necessarily in providing quality service. Is this model in the consumers interest? Good news for consumers! Quality Service Certified® (QSC) recognized the need and started a certification program for agents, defining quality real estate service and holding agents accountable. Agents participate in the program by agreeing to a high standard of service and giving the consumer a written guarantee! When a transaction is completed, a survey is sent to the buyer or seller by an independent company, the agents service is evaluated and the agent is scored. If an agent fails to provide quality service, they are de-certified. Consumers can log onto the QSC site and find agents that are certified and see their score. Buying or selling a home or investment property is one of the largest financial transactions in most or our lives and studies prove consumers will pay a premium for quality service. Now consumers have another resource to make a reasoned decision when selling or buying or exchanging real property.
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